Digital prescriptions get the patient back in the prescription workflow to help drive down costs 

A recent study found that one in five adults said they haven’t filled a prescription because of the price, and the HHS reported that the average drug price increased 15% in 2022, equaling $590 per drug product. Physicians know there’s a prescription affordability crisis, and many now take on the burden of trying to find affordable drug options as part of patient care. But with a median visit length of under 19 minutes, time is precious, and the short cut of providing a “coupon” through popular prescription discount cards has implications for pharmacies, as a recent deep-dive YouTube video pointed out. 

To drive down costs, let’s get the patient back in the prescription workflow 

So, let’s get the patient back into that prescription workflow. New digital tools can do it. A digital prescription can act like a paper prescription (remember those?), but now the patient has the prescription on their phone at the point of care and can find the price and pharmacy that works for them – and even be informed enough to discuss less-expensive alternatives with their doctor.  

Consumers can also compare the cash price to the insurance price (out of pocket cash prices are sometimes cheaper, especially for those on high deductible insurance plans).  

Instead of a hunt and peck for the physician, the digital prescription experience becomes the consumer’s to control, from the moment the drug is prescribed, with these new digital tools. Doesn’t it make sense, since we ultimately have the biggest stake in our care to begin with? 

What is a digital prescription? 

Digital prescriptions empower healthcare consumers to own their prescriptions. Digital prescription technology, patented by Prescryptive, creates value in several ways: 

• Engages healthcare consumers at the point of prescribing 

• Sends prescriptions to patients’ mobile phone 

• Provides personalized information 

• No application download required 

Learn more about digital prescriptions > 

Impacts for employers to help employees 

By empowering healthcare consumers with ownership of the prescription journey, employers can help their employees in new ways while: 

• Helping provide drug access and pricing transparency 

• Helping increase utilization of preferred pharmacies 

• Helping to drive formulary adherence 

• Helping to connect healthcare consumers with care solutions earlier to help enhance outcomes 

Other solutions may focus on actions after the first prescription fill, while the digital prescription is focused on point-of-care engagement – the moment where decisions are made. 

Every prescription is an opportunity – let us show you how 

At Prescryptive, we believe every prescription represents an opportunity to increase financial efficiency and drive down drug costs while engaging healthcare consumers to make more informed decisions for their health. If you’re ready to learn more about Prescryptive’s digital prescription and other solutions, we’d love to hear from you.