More direct ways of selling and buying prescription drugs was the talk at Asembia

At this year’s Asembia Specialty Pharmacy Summit, one theme stood out: the growing momentum behind more direct ways for patients to access prescription medications.

In a recent feature from Managed Healthcare Executive, Prescryptive Chief Commercial Officer Cam Olig joined industry leaders discussing how direct-to-patient and direct-to-employer models are reshaping the pharmaceutical market. The article explores how manufacturers, employers, pharmacies, and healthcare innovators are increasingly looking for ways to simplify prescription access, improve affordability, and reduce the friction created by traditional middlemen.

For Prescryptive, this conversation reflects the broader shift already underway across healthcare. As Olig said in the article, “the ‘successful player’ in supporting the direct-to channel will fold the various programs back into employer-funded pharmacy benefits ‘so we’re not managing 30 different programs.’” Olig also shares insights around a seamless consumer experience and a marketplace approach.

As momentum builds around direct models, Prescryptive offers the technology infrastructure that enables affordability, pharmacy choice, and better medication access for patients.

Read the full article in Managed Healthcare Executive.