NCPDP 2025: Digital prescription solutions for better patient transparency
Miranda Rochol, Senior Vice President at Prescryptive Health, is leading the charge in transforming how healthcare consumers interact with their prescriptions. In a recent feature in Drug Topics, she emphasizes the urgent need for greater transparency, control, and digital access in the prescription process—especially as healthcare continues to embrace digital prescriptions.
Rochol discusses how traditional pharmacy experiences often leave healthcare consumers in the dark—unaware of their prescription costs, therapeutic alternatives, or where to find the best price. Prescryptive Health’s mobile-first solution changes that. With real-time access to pricing and pharmacy options, patients can make informed decisions that fit both their health and financial needs.
As Rochol puts it, “Empowering patients starts with information.” By delivering personalized, dynamic prescription data directly to their mobile devices, Prescryptive is helping patients take control of their health journeys—while also driving better adherence and outcomes.
This kind of innovation not only supports the pharmacy profession but redefines the patient experience, putting transparency at the center of good care.