Patient engagement technology for a digitally demanding consumer
Whether it’s retail or healthcare, today’s tech-savvy consumers want to be fully engaged in the purchasing process. Instead of having decisions made for them, buyers prefer to learn as much as they can from trusted sources so they can choose what’s best for them.
In our 2022 Independent Pharmacy Trends report, 72% of respondents said they’d be likely to use their mobile phone to compare drug prices and “shop around.” And Deloitte’s 2022 Connectivity and mobile trends survey found one in three smartphone owners monitor their health through their phone. That’s a lot of empowered consumers taking their wellbeing into their own hands, literally.
This power shift is a big reason patient engagement is such a hot topic in healthcare.
What is patient engagement?
National Institutes of Health defines patient engagement as the desire and capability to actively choose to participate in care in a way uniquely appropriate to the individual, in cooperation with a healthcare provider or institution, for the purposes of maximizing outcomes or improving experiences of care.
In other words, patient engagement means working directly with the patient to give them a voice. And that’s a good thing — for patients and providers:
When a patient is encouraged to participate in their care, they understand their health better and stick to a prescribed plan, leading to improved outcomes.
A collaborative approach to care comes with financial impacts: reduced no-shows, fewer readmissions, loyal patient base, and increased revenue.
By partnering with patients, healthcare providers can make better care decisions, enhance the relationship, and improve retention.
When patient engagement is low, there are real-world effects:
5 questions to ask about patient engagement technology
Engagement is more than conversations and collaboration. It takes technology to reach a tech-smart consumer. Digital patient engagement tools provide the personalized experience patients expect and give health systems the competitive edge they need.
But before making the engagement investment, ask these five questions to help sort through the options.
A patient engagement experience activated by a digital prescription
Consumers want to shop for healthcare, including their prescriptions, like they shop for everything else. Transparency, choice, and convenience have never been more important. myPrescryptive connects to the patient at the point of care with mobile solutions that make it easier to stick to a healthy plan. That’s the power of patient engagement when it matters most.