Drug Price Transparency Stymies Consumers, New Survey Shows

As Deb Gordon writes in Forbes about our Pharmacy Trends survey, “…90% of survey respondents said they would appreciate knowing the price of their medication before they get to the pharmacy and 85% said knowing the price ahead of time would improve their pharmacy experience. These figures suggest that the current consumer experience in retail pharmacy is not as transparent as consumers would like it to be.” Read on in Forbes, or download the full study here.