Current prescription models ignore patients. It’s time to put them at the center.

Sticker shock at the pharmacy counter creates a ripple effect of negative consequences for both patients and population health, writes Tony Little, ND, SVP of Solutions Architecture, in Healthcare Business Today. Consumers are left out of the prescription experience – but it doesn’t have to be that way. Empowering patients with medication pricing information at the point of prescribing through a patient-facing digital experience solves multiple problems. See the full story on Healthcare Business Today.