An Ohio pharmacy was fined $250K. It represents everything wrong with the prescription drug industry.

What can one fine at one store tell us? The prescription drug industry is at a breaking point. But there’s something that pharma manufacturers, employers, and pharmacies can do to change it for good. Kelcey Blair, PharmD and Prescryptive’s SVP of Pharma Solutions, shares her take on how we move forward by realigning the financial incentives of healthcare participants and democratizing access through data sharing.

“In a new direct pharma marketplace, pharma can contract directly with employers, finally controlling their price in-market while having the data to understand the true cost of their therapies,” she writes.

See the full piece in MedCity News.