Jeff Harrell, PharmD, is a leading authority on technology and innovation within the pharmacy practice. When Prescryptive Health approached Jeff about its artificial intelligence (AI)-powered pricing engine, he was intrigued, albeit a bit skeptical.

“They had me at AI,” Jeff said. “But we knew our market really well. And, we had reliable benchmarking data through our pharmacy management system (PMS). I wasn’t convinced that Prescryptive’s solution would provide much more insight.”

That said, as a champion of technology and innovation, Jeff was open to seeing how the AI-powered pricing intelligence engine could help fuel his business performance even more. Prescryptive worked with Jeff to gather historical claims data, and they performed a complimentary deep-dive data analysis.

“I was taken aback with the thoroughness and sophistication of the analysis and the solution,” Jeff said. “We got down to the drug-level, detail-by-detail. They really understood what I needed, and they personalized the solution with my input and market knowledge to ensure optimal results.”

After just one week with the AI-optimized pricing in place, Purdy Cost Less Pharmacy saw a revenue increase of 16%.

“Once we got the model in place, the business impact was noticeable in just a matter of days,” said Jeff. “This is a top-of-the-line solution that will be very valuable to independent pharmacies seeking maximum growth—regardless of their current tools and PMS. I look forward to expanding the solution across all of my pharmacies in 2022.”