Case Study

Purdy Cost Less Pharmacy boosted revenue in just a week with AI-powered pricing

As a co-owner of more than 24 independent pharmacies largely located in the Pacific Northwest, Jeff Harrell, PharmD, knows the critical role technology plays in evolving his pharmacy business and its profitability.

I thought the drug benchmarking data we had via our PMS was sufficient for our business. Prescryptive proved me wrong.

Jeff Harrell,
PharmD, multi-location pharmacy co-owner

Jeff Harrell, PharmD, is a leading authority on technology and innovation within the pharmacy practice. When Prescryptive Health approached Jeff about its artificial intelligence (AI)-powered pricing engine, he was intrigued, albeit a bit skeptical.

“They had me at AI,” Jeff said. “But we knew our market really well. And, we had reliable benchmarking data through our pharmacy management system (PMS).”

AI-optimized pricing gives me confidence to compete profitably — without leaving money on the table.

Jeff Harrell,
PharmD, multi-location pharmacy co-owner

That said, as a champion of technology and innovation, Jeff was open to seeing how the AI-powered pricing intelligence engine could help fuel his business performance even more. Prescryptive worked with Jeff to gather historical claims data, and they performed a complimentary deep-dive data analysis.

Purdy Cost Less Pharmacy saw a 58% increase in revenue year-to-date


revenue increase in just the first week

“I was taken aback with the thoroughness and sophistication of the analysis and the solution,” Jeff says. “We got down to the drug level, detail-by-detail. They really understood what I needed, and they personalized the solution with my input and market knowledge to ensure optimal results.”

Once we got the model in place, the business impact was noticeable in just a matter of days.

Jeff Harrell,
PharmD, multi-location pharmacy co-owner

Thanks to AI optimization, Jeff knows his pharmacy’s profit maximizations are here to stay. 

This is a top-of-the-line solution that will be very valuable to independent pharmacies seeking maximum growth — regardless of their current tools and PMS,” he says. “I look forward to expanding the solution across all of my pharmacies.”

Profitable. Efficient. Turn-key.

Up to


average per prescription profit increase1

Up to


profit increase on cash business for pharmacies using Prescryptive AI Pricing2 

Up to


gross profit margin on cash pricing in 2023 for pharmacies using Prescryptive AI Pricing3

1 Includes all processed Prescryptive AI Pricing claims from Aug 2023 – Jan 2024
2 Results vary based on a given pharmacy’s current pricing philosophy and business goals
3 Includes all processed Prescryptive AI Pricing claims from Jan – Dec 2023

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