Grassy Sprain Pharmacy
It’s fair to the customer while being fair to the pharmacy, which is not something that you hear much of these days.
Anthony Ciarletta
Multi-location pharmacy owner
Anthony Ciarletta, owner of six pharmacies in New York, is focused on making each one a trusted source for their communities. “We want to be a place that people can come and get a fairly priced prescription,” he says.
But with cash pricing, Ciarletta and his staff found that honoring popular discount cards had become unsustainable. “Large amounts of money were being taken away from us,” he says. “The pricing was so aggressive that it did not make sense. Our price for a drug would be $50 and then the next one up would be $250.”
With Prescryptive AI Pricing, Ciarletta’s experience has changed – for the better. “We use Prescryptive every day. We’re happy with it. All our stores use AI Pricing. It’s a lot more competitive but fairly priced, in terms of us not losing money,” he said.
Being more profitable with cash pricing is one thing – but it’s about giving the customer a fair price, too. Prescryptive AI Pricing delivers. Ciarletta says: “With inflation the way it is, people are struggling to pay for everything. We’re absolutely not looking to make a killing on every prescription. We’re looking just to be paid fairly and give a give people a place to come locally where they can get great service with a pharmacist that they know and trust, but at a fair price.”
And when it comes to discount cards like GoodRx: “We just don’t honor it anymore,” says Ciarletta. “People do come in with it on their phone. We say ‘We don’t honor that anymore, but we have our own discount plan through a company called Prescryptive, and you will find that it’s a very fair price.’ And most of the time, they will go with it.”
A lot of people today go to their phone first thing when if they have to buy something. So you have to be at least somewhat in the ballpark on price. We feel comfortable that we’re giving customers a fair price.
Anthony Ciarletta
Multi-location pharmacy owner

Profitable. Efficient. Turn-key.
$7.61
average per prescription profit increase1
102%
profit increase on cash business for pharmacies using Prescryptive AI Pricing2
54%
gross profit margin on cash pricing in 2023 for pharmacies using Prescryptive AI Pricing3
1 Includes all processed Prescryptive AI Pricing claims from Aug 2023 – Jan 2024
2 Results vary based on a given pharmacy’s current pricing philosophy and business goals
3 Includes all processed Prescryptive AI Pricing claims from Jan – Dec 2023
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