Case Study

Boone Drugs Inc.

Once we saw how well the Prescryptive AI Pricing model was working based on our requirements, we rolled it out globally to all 12 of our stores.

Spencer Hodges, PharmD
Vice President, Boone Drugs

Boone Drugs Inc. operates pharmacies across eastern Tennessee and western North Carolina, with a total of 12 pharmacies currently using Prescryptive AI Pricing. 

Boone Drug saw the positive impact of Prescryptive AI Pricing within just weeks of implementing the solution. 

25%

uplift in gross margin per prescription two weeks after go-live 

32%

uplift in gross margin per prescription four weeks after go-live 

37%

uplift in gross margin per prescription three months after go-live

Data analysis from September 2023 to January 2024

The multi-location pharmacy Boone Drug is committed to improving the well-being of the communities it serves, including access to affordable medications – especially when customers pay the cash price.  

So, in 2023, Boone Drug worked with Prescryptive Health to launch a cash pricing program at four of its pharmacies. “We started on standard pricing with Prescryptive, but we needed more,” said Spencer Hodges, PharmD., Vice President of Boone Drug.  

Understanding the need for more customization with a cash pricing model, Prescryptive knew its AI Pricing solution would be a better fit for Boone Drug, and after some discussion, Boone Drug made the decision to try Prescryptive AI Pricing.  

“It’s a far superior model,” Hodges said. “It allows us to be much more consistent with our cash pricing. It’s a model we can really rely on – and not be penalized for processing claims unlike other popular savings programs that customers bring to our counter.”  

Hodges further commented that Boone Drug saw the impact of Prescryptive AI Pricing quickly. Just two weeks after the launch, there was a 25% uplift in gross margin per prescription. Three months later, at the start of 2024, the uplift in gross margin per prescription reached 37%.  

Hodges explained, “You get out of it what you put into it. Once we switched to Prescryptive AI Pricing, and we saw how well the model was working based on our requirements, we rolled it out globally to all 12 of our stores.” 

What’s more? The quick implementation: just one week.  

“I was impressed with how quickly we were able to get started,” Hodges remarked. “There are tweaks we continue to make to the model as we analyze the data, but it’s been invaluable to have Prescryptive AI Pricing.” 

With 200+ employees across 12 locations, consistency and process is really key. Prescryptive AI Pricing has given us the stability of profitability and the confidence that our customers will get a great price.

Spencer Hodges, PharmD
Vice President, Boone Drugs

Profitable. Efficient. Turn-key.

Up to

$7.61

average per prescription profit increase1

Up to

102%

profit increase on cash business for pharmacies using Prescryptive AI Pricing2

Up to

54%

gross profit margin on cash pricing in 2023 for pharmacies using Prescryptive AI Pricing3

1 Includes all processed Prescryptive AI Pricing claims from Aug 2023 – Jan 2024
2 Results vary based on a given pharmacy’s current pricing philosophy and business goals
3 Includes all processed Prescryptive AI Pricing claims from Jan – Dec 2023

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