As a single independent pharmacy in rural Texas, Kerrville Drug Co. must balance keeping medication prices affordable with growing profitability in order to keep the doors open for the community.

Margie Hocker, Pharmacy Manager and Certified Pharmacy Technician at Kerrville Drug Co. recounted numerous times that she had to turn cash-paying customers away because they wanted to use a popular drug discount card that the pharmacy doesn’t accept due to high, unsustainable fees it charges back to the pharmacy.

“At one point, we had no choice but to turn customers away,” said Margie. “But now, with Prescryptive AI Pricing, we are able to offer our cash-paying customers something even better to help patients save on their medications.”

In fact, Margie explained that a patient advocate from a nearby hospital called Kerrville Drug Co. on behalf of a patient who was newly diagnosed with diabetes. “We were able to save the patient more money on his prescriptions than other popular discount cards. He has now become a regular customer – and his wife, too,” Margie explained.

In just 30 days, the pharmacy improved their average per prescription profitability by 96%, while also saving patients an average of 88% on prescription costs with Prescryptive AI Pricing.

“It’s been a real game-changer for us,” said Melissa Schmidt, PharmD., Pharmacist and Owner of Kerrville Drug Co.

“With Prescryptive AI Pricing, we have confidence that the patient is getting a good price and our pharmacy is able to improve its profitability, too,” said Margie. “It’s very transparent. Very affordable. And customers’ information will not be shared. It’s just a win-win on both sides.”